Audience research is communicating and gathering information from a sample of people using various data collecting methods for a product. This information may consist of their attitudes, knowledge, interests, preferences or behaviours towards/about the product. The people being sampled may be selected randomly or by a selected grouping strategy, e.g by gender.
Learning Comments
From completing this task I have learned how important it is to clearly establish your genre of film (in our case coming of age). To do this in my own project I could use some of the popular themes that I have found from my questionnaires. This for example will be first of all choosing a popular genre such as action. I then will need to integrate a good and interesting story line which includes aspects of relatability within the audience's life so they are immersed in the film. My film could also include a deeper meaning as a whole so that the viewers gain an important message as they are still developing through their teenage years.
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